ANALISIS PENGARUH KARAKTERISTIK WIRAUSAHA, MODAL, MOTIVASI, PENGALAMAN, DAN KEMAMPUAN USAHA TERHADAP KEBERHASILAN USAHA PADA UKM PENGHASIL METE DI KABUPATEN WONOGIRI

Abstract

This study aims to analyze the effect of entrepreneurial characteristics, capital, motivation, experience, and business capability on business success in cashewproducing SMEs in Wonogiri District. The research design used was survey research. Sampling is used by accidental sampling method, and is done by distributing questionnaires. The sample involved as many as 35 cashewproducing SMEs in Wonogiri District. Analysis of the data used in this study includes; (1) test data instruments, (2) classic assumption test consisting of normality test, multicollinearity test, autocorrelation test, heteroscedasticity test, (3) hypothesis testing. The results showed that there were positive and significant influences on entrepreneurial characteristics, capital, motivation, experience, and business capability on business success. Business capability variable is the dominant variable affecting business success with a value of 3.443 at a significance level of 0.002.

Keywords: Small and Medium Enterprises (SMEs), Cashew Producers,
Business Success