FAKTOR PENDUKUNG KEPUTUSAN UMKM DALAM MENGAMBIL MODAL USAHA DENGAN MODEL PEER-TO-PEER (P2P) LENDING

Abstract

Data from the Ministry of Cooperatives and Small and Medium Enterprises in 2018 showed that 58.52 million MSMEs were micro business units. There are 80.9% who do not have access to bank financing. Financial technology (fintech) is an innovation in the field of financial services lending and borrowing money based on information technology called Peer to Peer (P2P) Lending. The formulation of the problem is what factors support UMKM decision in taking venture capital with the Peer to Peer (P2P) Lending model ? The benefits of the research for the parties concerned are as input to determine an effective marketing strategy and consideration for making regulations about the Peer to Peer (P2P) Lending model. The study was conducted in Banyumas Regency with a number of 35 UMKM that had or were doing loans using the P2P Lending model.
Type of quantitative research data as primary data obtained from questionnaires, secondary data obtained from the OJK, literature, journals, internet media. Non-Probability Sampling sampling method with Snowball technique. The research data were analyzed using validity, reliability,
descriptive analysis and factor analysis with SPSS software. Factors supporting UMKM in taking venture capital with the Peer to Peer (P2P) Lending model consist of five factors namely consumer assessment, service, loan products, lifestyle and memory. Consumer assessment and service factors are the dominant factors obtained in the study.
 
Keywords: Snowball, loan products, lifestyle, memory, financial technology